Strategic Marketing Workshop Agenda

Day One
8:00 am to 9:00 am	Registration
9:00 am to 9:45 am	Introductions Let's Get to Know Each Other
9:45 am to 11:00 am	Presentation Keys to Effective Listening
15 Minute break
11:15 am to 12:30 pm	Marketing 101 Creating Your Team
12:30 pm to 1:30 pm	Lunch Break
1:30 pm to 2:30 pm	Presentation Defining Demographics
2:30 pm to 3:30 pm	Addressing the Challenges How to Choose ABC's
15 minute break
3:45 pm to 4:45 pm	Presentation Marketing 101
4:45 pm to ?	No is One Letter from Now: Smooth Criminal!
Day Two
9:00 am to 12:30 pm	Creating YOUR Strategic Marketing Plan Personal SWOT Analysis Agency SWOT Analysis Competition SWOT Analysis Importance of Tracking Your Progress Motivate YOURSELF
12:30 pm to 1:30 pm	Lunch Break
1:30 pm to 4:00 pm	Credentialing-Which Insurances do you need to be successful in your area Defining your Agencies Expertise-What makes your Agency Stand out
4:00 pm to 5:00 pm	Creating Your 5 second Elevator Speech
Day Three
9:00 am to 5:00 pm	Putting it all Together Creating the Strategic Marketing Plan Creating Effective Programs Based on Your Demographics The Marketing Budget: Dollars Make Sense